In “Pour Decisions,” my exploration of the beer industry unfolds as a news story, a video script, and a visual element. Centered in Lawrence, KS, the narrative reveals the dynamics between progressive motives and questionable marketing tactics, spotlighting Bud Light’s misstep with a controversial social media campaign “Easy to Carry." This package includes elements of writing skills, research, interviews, sales analysis, social media analysis, and video preparation. There is also a visual using Flourish to convey a graph of Bud Light and Coors sales after the campaign featuring Dylan Mulvaney.